Brandcenter: Boyko stepping down on top
Rick Boyko has always been an ad guy. Even when he was a kid, Boyko paid special attention to the billboards he could see from the backseat of the car. His father worked in advertising, and Boyko used...
View ArticleBrandcenter: Spivak takes over as managing director
After almost a year since VCU Brandcenter began its search for a new managing director, the school has found one, and like her predecessor, Rick Boyko, she comes from the agency world. Continue reading →
View ArticleBrandcenter: Students, alumni win at Cannes Festival
Students from the Virginia Commonwealth University Brandcenter were among the winners of the AKQA Future Lions competition at the Cannes Lions 59th International Festival of Creativity held last week...
View ArticleBrandcenter: How the RVA sticker took off
When Lucy Meade went to the VCU Brandcenter a few years ago and asked for help with a new campaign to promote downtown Richmond, some of the advertising industry’s brightest minds were skeptical. They...
View ArticleMass Comm: Everything Comes Full Circle for CreateAthon Mentor
CreateAthon Mentor, Liz Scoggins, has deep connections with CreateAthon @ VCU. It’s truly amazing to see things being cranked out in the hours passed. Students are stressing, mind-mapping, and doodling...
View ArticleBrandcenter: Founding director honored
On Friday, March 1, the VCU Brandcenter paid tribute to its founding director, Diane Cook-Tench, with a plaque in recognition of her achievements. She envisioned and helped to build the VCU...
View ArticleBrandcenter professor further aids her students
In 2009, Caley Cantrell, communications strategy professor at Virginia Commonwealth University’s Brandcenter, did something she never thought possible: She created a scholarship to help her graduate...
View ArticleBrandcenter: VCU’s Advertising Lions
Virginia Commonwealth University Brandcenter alumni continue to capture global attention for their creative work. Last week, 12 talented Brandcenter alumni won awards at the International Advertising...
View ArticleBrandcenter: Alumni named some of advertising’s most creative
Ray Del Savio (M.S.’05/MC) and Jerry Hoak (M.S.’05/MC) are two of the creative forces behind some of the best work from Droga5, one of the “it” agencies in the advertising industry. Though Droga5 is...
View ArticleCreating RVA
Katie Chapin knew they had a good idea. She just didn’t know how good. Chapin was part of a team of students in the VCU Brandcenter wrestling with a project for a local branding effort. Venture...
View ArticleBrandcenter: Creating RVA
Katie Chapin (M.S.’10/MC) knew they had a good idea. She just didn’t know how good. Chapin was part of a team of students in the VCU Brandcenter wrestling with a project for a local branding effort....
View ArticleMass Comm: Two alumni on Forbes list of 30 Under 30
Two alumni of the School of Mass Communications were recognized on the Forbes list of 30 Under 30 for the marketing and advertising industry. Jeff MacDonald, 26 (B.S.’10/H&S; M.S.’12/MC) Creative...
View ArticleBrandcenter: Alumni work shown in Super Bowl
Kia revived actor Laurence Fishburne’s “The Matrix” character Morpheus in its Super Bowl commercial. Once again, commercials were part of the buzz surrounding the big game. Ad agencies did their best...
View ArticleMass Comm: Business incubator seeks to ignite growth
At business incubator 80amps, a high-end purse creator, a company that has come up with an organic, low-calorie soft drink line and a business that produces jingles for commercials all sit side by...
View ArticleBrandcenter: Global branding methods highlighted
“We don’t realize how powerful brands truly are,” Anthony Di Benedetto, Ph.D., told a group of businesspeople, marketing students and engineers gathered at Virginia Commonwealth University to hear his...
View ArticleBrandcenter: Getting the word out
Bill Harrison, CEO of the Gay Community Center of Richmond, sometimes encounters skepticism from gay friends when he speaks about the welcoming atmosphere that they can expect in Richmond. He said...
View ArticleBrandcenter: The scream seen around the world
You might not know his name, but you definitely know Mike D’Amico’s (M.S.’07/B) face. Better known as Teddy Goalsevelt, D’Amico is the World Cup fan who shot to fame by emulating the rough-riding 26th...
View ArticleNews from Development and Alumni Relations
Major announcement: Enterprise CRM chosen Many colleagues are talking about the rigorous RFP process that Development and Alumni Relations and VCU Technology Services have been leading over these past...
View ArticleBrandcenter: Scholarship recognizes alumnus’s perseverance
By Nan Johnson “I’m still in awe that it exists,” Ted Burdett (M.S.’08) said of the scholarship created in his name at the Virginia Commonwealth University Brandcenter. Burdett, an alumnus of Tulane...
View ArticleVCU Alumni celebrates outstanding volunteers
Virginia Commonwealth University will honor a collection of its most dedicated and accomplished alumni at VCU Alumni’s Alumni Volunteer Service Awards celebration. The awards celebrate alumni who have...
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